Privacy & Cookies
Peaks Fly Fishing is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Peaks Fly Fishing may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. We do not store credit card details nor do we sell customer details to any 3rd parties
Your Data & Rights
You have the right to know what data we hold about you & where it's held.
You have the right to delete all or part of the data we hold about you.
Please contact us here if for all data enquiries. The name of the person who handles all data enquires is David Johnson.
We store some of your data on our own computer systems - this data is encrypted and password protected.
We also use third party systems to store some data to help process orders and send emails. The main systems we use are Get Response (email) & Shopify (Shop & payments) Booking Bug (Lesson booking) & Facebook (for tailoring posts and marketing)
We do not store or collect credit card details on our systems. This is all done using secure payment processors.
What we collect
We may collect the following information:
- Name and payment details
- Contact information including email address
- Demographic information such as postcode, address, preferences and interests
- Other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- To process your order and obtain payment
- Internal record keeping
- We may use the information to improve our products and services
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
- To display tailored adverts on social media such as Facebook
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests. We may use your data with services such as facebook to show relevant ads and posts.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
- Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
- If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us or clicking on the unsubscribe link at the bottom of every marketing email we send.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so with the exception of using your data to display to you relevant content and posts on social services such as Facebook. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to us.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.
This website uses Google AdWords
You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can:
opt out of interest-based advertising entirely by cookie settings
permanently using a browser plugin.